On December 4, 2024, Rajesh Thunuguntla and me attended Godavari Arthi Day. We are reminded of GHHF's effort to start this Godavari Arthi on a daily basis. 

In 2012, Global Hindu Heritage Foundation is instrumental in convincing the then Honorable Minister of Endowments of Andhra Pradesh, Sri C. Ramachandraiah to declare Karthik Purnima as Nadula Aarthi Day across the state. The Government of Andhra Pradesh issued G. O. (Government Order) requiring the major Hindu Temples close to the sacred rivers in the State to conduct Arthi to the rivers. Krishna, Godavari, and Tungabhadra rivers are identified as the major sacred rivers where the Arthi will be offered annually. In 2012 more than 15 locations were identified to do Nadula Arthi. More than ten lakh Hindu devotees attended the Karthik Purnima festival, took dip in the sacred rivers and offered Karthik Deepam. Almost all the TV channels and many newspapers had covered the Nadula Arthi festival. Some devotees traveled hundreds of kilometers to attend this unique festival.

Later the then Endowment Minister Sri P. Manikyala Rao in 2016 expanded the event to Daily Arthi to Godavari and Krishna Rivers. It is done similar to the Arthi in Ganga River in Kashi.

Festivals play a vital role in the lives of Hindus who make plans for days to conduct the festivals with faith, gusto, and commitment in order to maintain and practice their rich cultural tradition. In India, each festival has a special significance, and it is also associated with many stories. Puranas, Itihasasa and other scriptures describe the astrological location of the cosmos, it’s effect on the human beings, and the benefits one would accrue by conducting certain worship services. The stories associated with these festivals have spiritual significance. In fact, these festivals invigorate the inner meaning of life and elevate the divine element in each human being. Participation in these festivals reinforces the presence of God in one’s own life and ignites the awareness of the interconnectedness of the Panchabhutas that includes every known element in the universe.

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