Maria Wirth
“Hindus are the exemplary role model for ‘how not to exclude others’? Where else have religious minorities flourished and grown like in India? Is not the relative harmony in this amazing diversity in India generally admired abroad? Media persons need only to look around in the world to realize this fact.”  
     Global Hindu Heritage Foundation is extremely happy to recognize the need to preserve and protect the traditions and customs. We feel that it is important to acknowledge the literary contributions of many scholars. These are the scholars who strengthened our culture, morals and ethics creating pride among Hindus.  Bala Samskar students in Andhra Pradesh are taught about the greatness of chanting the names of Govinda and the benefits of Chanting.
Lord Venkateswara or Balaji worshipped in the Tirumala Tirupati Temple is referred to with the name ‘Govinda’ mostly. When pilgrims climb up the Seven Hills, they chant, ‘Govinda! Govinda!’. We can find the tag line, ‘Follow Dharma, Think of Govinda’ all over in Tirumala and Tirupati. The three vertical pious lines are popular as ‘Govinda Namalu’ (Govinda Lines). When Swami is taken out in a procession in the circumambulation streets of the temple, His name Govinda, Govinda, Gokula Nandana (one who is born in Gokul) Govinda will be renting the air.
Govinda Because He Saved Vedas
In the sound “Go” we can find two meanings – (Gochara [visible] Agocharam [invisible]). It also means something that is describable with words and one which is beyond words. When Somasura [a demon] threw the Vedas into the sea, Lord Vishnu in the avatar of a fish got them back. Therefore, he became Govinda.
Here, sound means ‘Veda Sound’. Sri Venkateswara is Veda Murti [form], Veda Samrakshaka [protector], and protector of all those that follow Dharma. Therefore, in his temple during his Archan, Veda Parayanam (recital) is also done. Vaikhanasa Agama is Vaideekam. Veda means Brahmam. So, we have the tradition of Brahmotsavam, which is there from the beginning. Thus, Govinda has been Veda Rakshak.
Balaji Is Govinda Because He Saved Mother Earth
During KruthaYug, Lord donned the avatar of Adi Varaha Swami and saved Mother Earth from Demon Hiranyaksha. The word ‘govu’ also means ‘bhoomi’ [the earth]. Thus, as the one who pleased Mother Earth, He became Govinda. In commemoration of this story, Tirumala also has the name ‘Adi Varaha Kshetra”. There is a temple for Adi Varaha ‘Adi Varaha Swami’ in the north-west direction of the holy Pushkarini [tank]. He is the one who allotted some land to Sri Srinivasa. That is why, the first bell, the first naivedya [food offering] are offered to Varaha Swami and then to Sri Srinivasa.
Sri Krishna is also Govinda
‘Govu’ means cow. It is clearly mentioned in Sri Bhagavata that Sri Krishna who is brought up in Nada Kula amidst all present cows, is Govinda. Since he is the one who made gopalak [herds boys] happy, he is called Govinda. Vishnu became famous in Dwapar Yuga with the name Govind.
Srimad Bhagavad elucidates the reason for Lord Krishna gaining the name of Govinda. In Brindavan, Nanda Maharaj wanted to perform Indra Yag. But seven year old Krishna resisted it. He suggested that they should perform Govardhan Puja instead. Enraged with this, Indra sent out fierce rain with hailstorms on the kingdom. Then Krishna, lifted the mountain [Govardhana] and saved the residents of Brindavan and the cows. For this, a cow with the name Surabhi showered milk on Krishna present to the delight of rishis, devatas. Since Krishna protected cows and he became popular as Govinda, As such, Sri Krishna continued to be worshipped as Govinda since Dwapar Yug. Even in Kali Yug people chant his name and get ecstatic.
Examples of Govinda Namalu (Names)
Om Namo Venkatesaya
Srinivasa Govinda
Sri Venkatesa Govinda
Bhakthavathsalaa Govinda
Bhagavathapriya Govinda
Nithyanirmala Govinda
Neelameghashyama Govinda
Puranapurusha Govinda
Pumdarikaksha Govinda

Govinda Hari Govinda
Gokulanandana Govinda

Nandha Nandhanaa Govinda
Navaneetha Chora Govinda
Pasupaalaka Shri Govinda
Paapavimochana Govinda
Dhushtasamhara Govinda
Dhuritha Nivaarana Govinda
Shishtaparipaalaka Govinda
Kashtanivaarana Govinda
Vajramakutadhara Govinda
Varahamurthi Govinda
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